As appalling as the weather is today and will be for the next several days, and as frustrating such weather is for most people who need to get out and about, something startling of a non-weather issue caught my eye. A thirty second TV ad for the 2019 Super Bowl will set you back $5 million! Perhaps you didn't hear me. I said $5 million! That's $167,000 per second! However you calculate it, that is a lot of money for half a minute of air time. And I do believe every available thirty second slot is sold. Just under an hour of ad time is fully subscribed. Soft drinks, automobiles, snack food, fast food, peanuts, beer, Mexican avocados...An array of products will be offered for our consideration. For some of us, the ads will be more entertaining than the game. But, for me, not during game time. I won't be watching. I don't care who's playing. I'll catch up post-game; maybe Monday. We live in a great country. So much money and so much interest and so much hype for so little benefit to how we live and what we cherish. That is, unless we cherish professional football above all else. And that is the message that seems to consume us from the beginning of the play-offs until the last second ticks off the clock in Atlanta of February 3rd. Too bad the game isn't played on February 2nd. That would give Bill Murray and Andie MacDowell a whole new perspective about repeating their famous day.
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